Welcome to my online home. I talk about business writing and how to make our words better—more open and intimate and beautiful. There’s also plenty of jasmine tea drinking and cloud watching. I’m glad you’re here.
Let me introduce you to a few of them.
Julie creates breathtaking maps of meetings, conference and presentations - capturing and clarifying (in real-time) the flow and connection of big ideas. People who've seen Julie in action rave about what she does. So how could we translate this energy to her website?
Rebecca is so awesome I want to write a song about her, or name one of my cats after her, or bake a gigantic cake and Fed Ex it to Australia. I hope anyone who wants to express themselves authentically from their soul finds their way to this wonderful woman because she truly rocks.
During our call, she gently coaxed my USP out of me in such a brilliant, marvelous, comforting way, getting to the essence of who I am and what I do for people so that they can see and want to BUY! And they are! My right people are finding me, and my business is flourishing.
Lisa helps women transform their relationship with food and with their bodies — from struggling and feeling not enough, to pleasure and fulfillment. As often happens in passion-driven businesses, Lisa was awash with inspiration and pages of notes but was still looking for a way to tell the story of her offering with clarity and connection.
You took the craggy little bits that I shared with you—partial thoughts, flashes of ideas, hidden desires and seemingly incongruent longings—and wove those together into a beautiful tapestry that is most definitely ME.
That, my friend, is brilliance, sheer brilliance! Saying 'thank you' for your work doesn't seem like enough—maybe I should buy you a pony. Do you like ponies?
What is a Business CATalyst? A straight-talking, idea-sparking, connection-fuelling dynamo who's ready and able to ignite your business performance. Cat wanted to fire up her online message...
Working with Bec was actually quite profound. It was far more powerful than just ‘spiffing up’ our website copy because she really took the time to get the heart of our message—she actually helped us get to the heart of our business.
We had spent years trying to figure out how to articulate our uniqueness - Bec asked questions, listened to the answers, and wrote a website that is ‘so’ us that, whenever I need grounding and a reminder of what we do, I re-read our site and I’m back on track.
It’s not just me. We recently had a client who had been referred to us and her personal philosophy is NOT to read a potential suppliers website before she meets them. After meeting with us, she went to the website... her response, “You and your website were congruous with how we spoke today and I really appreciate that honest, down to earth approach.”
Bec, I knew when I first read your site that you were 'it'. Having worked with you, all I can say is, ‘Love your work.’ Seriously.
Initially Meg needed a sales page for her luscious art cards. But soon we were working on her main website and coming up with a tagline that encapsulated her juicy, joyful approach to art and life: Bold Art For Bold Souls
Your input has been appreciated tremendously! I have already recommended you to one friend (who runs a business) and will happily do so again.
I had a great comment at the market this Saturday morning too – someone who loved the 'bold soul' tagline. Thanks for the gift of words!
Bec managed to gently liberate stuff that had been stuck for years. If not for Bec, I'm sure I'd be sans-website still. Also, she's such a joy to work with, she just 'gets it' first time. I'd be there with my face all screwed up in confusion and she'd say, "Is it this?" And it would be that! Eureka. The things she wrapped her brain around.....I'm still awed. And now my website is drawing in the kind of people I really want to work with.
Pauline Esson ~ WithIntegrity.co.uk
When I was getting ready to launch my business website, I was getting stuck and having a really hard time writing copy that would deeply connect with my potential clients, yet still reflect my personality. When I got the pages back I got goosebumps. They were like Me, only better. Since launching the website I've seen how clients are really drawn in by those words. The website is attracting great people who want to work with me and I couldn't be happier.
Victoria Brouhard ~ VictoriaBrouhard.com
When I first started thinking about an overhaul on my website, I was pretty apprehensive. I knew it needed to be done because my business had reached a new stage and my current website was no longer reflecting the message I was trying to project.
I think what held me back from doing something about it for so long was thinking that I would have to work out what I wanted to say... I didn’t really know what my new message was going to be or how to articulate it, so I didn’t see how anyone else would be able to either... but Bec could. I have had so many positive comments about my new website and copy and I can’t thank Bec enough for what she has done.
Kay Marco ~ Hectic Helpers
How refreshing it was to meet with Rebecca for such a powerful and productive writing consultation! With key questions and gentle prodding, Bec got to the core message that I want to convey via my web site and championed my desire to start a movement of mass proportions in the world. She described the natural flow of copy on each web page and led me to a logical and creative way to capture my visitor's attention.
She is a groovy gal with great ideas and a gigantic heart for what she does.
Ann Leach ~ LifePreserversGriefSupport.com
You inspired and motivated me at a time when I was really really struggling. I loved that you dug deeper. You looked for rhyme and reason behind what I was already showing and saying on my current site... and pulled out the essence of it. I needed that. I was too close.
I have found a new energy... I am confident that your insights and direction will continue to inspire and keep me focused.
Cathy Anderson ~ JOYS