Welcome to my online home. I talk about business writing and how to make our words better—more open and intimate and beautiful. There’s also plenty of jasmine tea drinking and cloud watching. I’m glad you’re here.
If you feel you have so much to say, so many layers to your work, that it's difficult to draw the threads into a cohesive and engaging story...
If you're not excited (or perhaps you're even reluctant) to share your website or new offering because the words you have feel unclear, incongruent, too salesy—or they just don't sound like YOU...
You are absolutely not alone.
There's this notion that because we're in the business of doing good, because our work is imbued with a sense of personal purpose and meaning, that the right words should flow easily. And when they don't, the failing also feels personal—an indication that we lack the necessary competence, conviction or confidence to succeed.
That's not true.
We struggle because we care, because we value honesty, wholeheartedness and compassion. These values are not weaknesses to be overcome with marketing BS, but rather the path to our success.
You're here because you feel a gap between what you have to share, and how to actually express it authentically, powerfully, engagingly.
We'll bring your message into alignment with the essence of who you are and what you have to offer, energising you and your work. And we'll distill your words with depth and generosity, inviting your people into a place of shared understanding and connection.
Our Clarity Session comprises three steps:
You spend time answering my Delve Deep Questions, and send your responses together with whatever material you have (existing websites and writing, drafts, notes, mind maps, mood boards etc).
I spend time with your material, attuning to the pulse of your words—both what's on the page and what's happening between the lines.
We talk for an hour via Skype. I'll have insights, ideas and strategies to share, plus specific guidance on how you can deepen and distill your writing for greater resonance and impact (for you and your people).
Together, we'll work through any questions or areas of stuck, and we'll map out a path for you to write with ease. Afterwards, you receive a complete recording of our session so you don't miss a thing. Past clients have told me they listen to these again and again both for practical guidance and energising inspiration.
The focus of our session can be any aspect of your messaging—launching (or relaunching) your website; planning and writing an ecourse or ebook; or refining your brand story and content strategy (blogs, newsletters).
The cost is US$420.
With mentoring you get:
ongoing guidance as you continue to hone your message and strengthen your voice
writing partnership through direct edits and specific feedback on your work—supporting you from drafts through to final copy
creative collaboration for generating, expanding and deepening your ideas and strategies.
This is a deliberately flexible format of direct feedback (through tracked edits and comments on your documents) and email support, that is completely responsive to wherever you are in the evolution of your business.
Mentoring can be for a specific project (website copy or an ebook) or a month-to-month package (ongoing collaboration for writing pieces—articles, newsletters, products, sales pages—as well as creative visioning).
Most importantly, we won't only be completing the writing projects you need today, we'll also be growing capability and confidence you can carry into the future, to continue to powerfully share your message and reach your people.
The first step in our mentoring relationship is a Clarity Session.